Okay, I saw this post a few weeks ago and had to mull it over. What was wrong here?
No, not the hidden outline of the dude. That's specifically what's right about this image.
It's the background, the arrangement of the sodas o the shelves to be precise. I would say that this is not a soft drink selection found in nature, that it's carefully arranged in the studio. But it's still an awesome painting trick, right? Well, no. Follow my logic:
1. The guy had to arrange his own sodas in a staged setting.
2. The sodas are arranged in a very particular way, groupings of sodas that repeat throughout the shelves - not that the patterns repeat, just the blocks of sodas.
3. It's a very specific choice. Why?
4. Because he already had a soda suit, of course. He had the painted suit FIRST and had to build the background around it.
It's the only thing that makes sense.