Monday, January 25, 2010

Mountain Rush

So I write these reviews then let 'em sit
and ferment a while before I post them.
I think that background is from my old apartment -
two years is probably a little too much lag time.

Mountain Rush by Tropical Fantasy

I always love a good imitation Mountain Dew. I used to have quite a collection of empty cans from across America, if I saw a Mountain Dew knock-off, I drank it and filed the can away. Mountain Rush bites off the Mountain Dew gimmick at the base. Mountain Dew flourescent yellow, Mountain Dew label colors, the whole shebang.

It also does a pretty good imitation of the drink itself. Sort of. It doesn't taste like actual Mountain Dew so much as the "urban legend" of Mountain Dew. Like an idealized form of Mountain Dew described by an ignorant person. A few years ago I met a guy who insisted that Mountain Dew was nothing more than carbonated Sunny Delight. I complemented him on a funny description of the drink, and he insisted that he was telling the literal truth.

"What?", I incredulously asked, "you think that the Mountain Dew bottling factory has Sunny Delight delivered which it then magically makes carnbonated, translucent and bright green, then rebottles as Mountain Dew?"

This guy, I wish I could remember who it was, stopped at that point and reconsidered what he said. Then he returned to insisting that Mountain Dew was identical to Sunny Delight.


That flavor, of Sunny Delight made into magical green carbonated sugar water, is the flavor of Mountain Rush. Very orange juicey. Very orange kool-aidey. Very good, actually. I would drink this in small quantities in the future. Mind you, this DOESN'T really taste like Mountain Dew, but it's in the ball park.

Another major difference is the amount of carbonation. Mountain Dew is very carbonated, Mountain Rush isn't. Not flat, but just not in-your-face carbonated.

The last thing to admire is the label. It looks like someone went crazy with the spline tool in Illustrator after color sampling the Mountain Dew label. And yellow. They added the bottle cap yellow from the Dew bottles into the label. Sneaky.

Dig that crazy toucan.

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