Tuesday, February 24, 2009

Pepsi Throwback

This isn't your father's Mountain Dew, nor is it that punk kid's,
it's YOUR Mountain Dew. At least judging by the label.
And assuming your about my age.

I've been trained by enough horror movies to know that
a "throwback" is a genetic monstrosity sure to kill
almost everyone in the film.

Okay, so Pepsi is releasing "retro" versions of its soft drinks. These drinks will use sugar instead of corn syrup. It's first mentioned in a bevindustries.com link here:

In the middle of April, PBV also will begin distributing Pepsi Throwback and Mountain Dew Throwback, which features those brands formulated with sugar.

There's a very nice write-up on this at bevreview. Smart folks over there. Too bad my "no research" policy prevents me from actually reading their website. This was an okay bit of looking because:

1. It's about something that hasn't actually been released yet.


2. Enough people sent me the link that I felt I HAD to look.

Not much else I can add to this. One thing mentioned in the original Bevnet article is that Pepsi has some kind of consumer voting thing for the new Mountain Dew flavors. I'm hoping I can hire some African dictator to come up here and rig the polls so we can get rid of some of those disgusting cartoon flavors they falsely call "Mountain Dew [*]".

It astounds me that companies have people vote for flavors. I've always assumed that this was total crap, even as a kid. As an adult I had it confirmed when I worked on a cereal ad campaign for which the results were determined before the "kids go vote" commercials were even aired. That Bevnet runs an article which states that:

In CSD flavors, PBV will add Mountain Dew Voltage, which was the winning flavor in the brand’s Dewmocracy campaign.

This makes me half wonder if there might not be some legitimacy to the Dewmocracy thing. And if Coke isn't passing bribes to get the worst possible results.

That Pepsi logo looks kind of Mad Maxx, especially with
the dirt on the circle part. I hate the font on
the Mountain Dew "Throwback". I want to put the designer
inside a big inner tube and roll him into a river of lava.

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